Wer's glaubt! - Versprechen auf Verpackungen

Paul Peraus takes a closer look at the wording on food packaging that can trick the consumer. Which phrases are just for show, and what’s allowed in terms of design and marketing?

In 2025 I appeared in this TV documentary for ORF III, as a consultant on packaging design. To test consumer competency I created two fake packaging props for a healthy cola and a local joghurt.